Create Steam Store Page

Set up your Steam page to start collecting wishlists early

Set Up Social Media Accounts

Twitter, TikTok, Instagram, Discord for your game

Start Development Blog/Vlog

Document your journey and build an audience

Create Press Kit

Prepare screenshots, logos, descriptions, and key art

Submit to Gaming Festivals

Apply to Steam Next Fest, PAX, IndieCade, etc.

Reach Out to Streamers/YouTubers

Build relationships with content creators

Build Email List

Set up newsletter for updates and launch announcements

Create Announcement Trailer

Professional trailer showing gameplay and features

Set Up Analytics

Install Steam analytics, Google Analytics, etc.

Conduct Beta Testing

Get feedback from players and fix bugs

Optimize Steam Page

Use our Steam Scanner tool to improve your store page

Contact Gaming Press

Send press releases to gaming journalists

Plan Launch Discount Strategy

Decide on pricing and launch discount

Prepare Review Keys

Generate Steam keys for reviewers and influencers

Create Marketing Ads

Prepare ads for Facebook, Twitter, Reddit

Announce Launch Date

Post on all social media and Steam

Send Review Keys

Distribute keys to press and influencers

Start Countdown Posts

Build hype with regular social media posts

Set Up Discord Launch Events

Plan community activities for launch day

Finalize Day-One Patch

Prepare any critical bug fixes

Release Launch Trailer

Post final trailer on all platforms

Activate Steam Visibility Round

Ensure your game appears in Steam's "New & Trending"

Post on Relevant Subreddits

Share your game on r/indiegaming, r/gaming, etc.

Enable Steam Wishlist Notifications

Notify all wishlisted users about launch

Coordinate Streamer Coverage

Ensure key influencers stream on launch day

Monitor Early Reviews

Respond to feedback and address issues quickly

Respond to Steam Reviews

Thank positive reviews and address negative feedback

Fix Critical Bugs

Release hotfixes for game-breaking issues

Share Launch Numbers

Post milestone achievements on social media

Thank Your Community

Post appreciation message to supporters

Monitor Refund Rate

Check for patterns in refund reasons

Plan Content Updates

Announce roadmap for future features

Gather Player Feedback

Use surveys, Discord, and reviews to improve

Run Paid Advertising

Start targeted ad campaigns on social media

Submit to Game Awards

Apply for indie game awards and competitions

Update Store Page

Add user quotes, update screenshots

Release Regular Updates

Keep players engaged with new content

Maintain Community Engagement

Stay active on Discord, social media

Participate in Steam Sales

Join seasonal sales events

Plan DLC or Expansions

Consider additional content based on feedback

Cross-Promote with Other Devs

Collaborate with similar games

Track Analytics

Monitor sales, wishlists, and conversion rates